Two guests clinking glasses of red wine in a toast over a candlelit table

Second Seating Media Company · Toronto

Everyone can use a second seating.

We turn posts into covers.

The pitch

How we can help.

The whole pitch, in the format we sell.

Four slides. Twenty-four seconds. On loop.

How we can help · 1 of 4

We catch guests mid-scroll, while they’re deciding where to eat.

secondseatingmedia

Tap the right side of the frame to skip ahead, the left side to go back, and press and hold to pause.

One day, three seatings to sell.

Three seatings, three posts a day, each landing while people are still deciding.

Examples

What your feed could look like.

Three kinds of posts do most of the work: the dish, the deal, and the week at a glance. Prices and hours sit right on the graphic, so nobody has to ask.

Sample post · 1 of 3

The dish post.

The food, shot properly on shoot day, with booking one tap away.

secondseatingmedia Toronto
Sample
Buttermilk waffles with berries and whipped honey butter, shot for a brunch post

secondseatingmedia Brunch boards are on. Buttermilk waffles, whipped honey butter, berries while they last.

secondseatingmedia Toronto
Sample
Happy hour graphic: a Negroni on ice with an orange twist. Happy Hour, 4 PM to 6 PM: Negroni 12, Bar Rail 7, Draft Beer 8, Margherita 14, Caesar 9

secondseatingmedia The quiet hours, priced to move. Walk-ins welcome, groups of six or more can book.

secondseatingmedia Toronto
Sample

This week

Nightly specials

  • SunChef’s feature, posted day of
  • MonBurger and fries$15
  • TueDate night, three courses$45
  • WedWine Wednesday, half price bottles50% off
  • ThuOysters, until they’re gone$2 each

Kitchen until 9:30 PM · Bar until 10:30 PM · Last call 15 minutes before both

A seared steak with red wine jus on a black plate

Sunday special

Chef’s Feature

Day of

Shot on the pass, posted the morning of.

A cheeseburger with a basket of fries on a dark table

Monday special

Burger & Fries

$15

The house burger and fries, all night.

An overhead spread on a dark wooden table: pappardelle with ragù, arancini on a tomato sauce base, and a slice of tiramisu, all on matching dark plates

Tuesday special

Date Night

$45

Three courses, Tuesdays only.

Red wine being poured into a glass at a dark wine bar

Wednesday special

Wine Wednesday

50% off

Every bottle on the list, all night long.

A platter of oysters on ice with lemon, mignonette and cocktail sauce under lamplight on a dark wooden table

Thursday special

Oysters

$2 each

Until they’re gone.

secondseatingmedia The week at a glance. Every night gets its own photo, price right on it. Book ahead.

Scroll to browse the feed. Tap a reel to open it.

Packages

Priced for restaurant margins, not agency ones.

Four monthly plans. Every plan includes a shoot day, a page refresh, and regular posts. Higher plans add more shoots and extras.

Most agencies that shoot photos charge $1,650 per month. The cheap ones never pick up a camera.

Not sure which fits? Book a call

Teamwork

Our job, not theirs.

Everything is on us: the shooting, the posting, the planning. Your staff’s only job is the service.

Communication stays wide open. Email or message us anytime, and we keep you in the loop on what is going out, so we are always on the same page.

And if anyone on the team wants in on the fun, a photo they’re proud of or a behind-the-scenes moment, send it our way. No pressure, no homework.

Straight answers

Questions owners ask us.

No, deliberately. Social media only: the shoot, the page, the posting. One thing done well beats a package that does everything halfway.

Yes, but only as a repost. The same posts we make for Instagram and Facebook go up on TikTok too. Same photos and reels, nothing extra to film, and no TikTok-only content.

Access on shoot day, and a quick email when a special launches. Everything else is on us.

A dimly lit dining room at night, candlelit tables and dark leather banquettes

Your next regular is scrolling right now.

Pick a plan and let the page do the talking. No pitch deck, no pressure.